All our items are environmentally friendly, everything is made from natural materials using renewable energy. It\u2019s circular, where new products are made from worn out material so instead of creating waste, new products are made from it. Products are made up of materials, and those materials are valuable, so by saving and reusing material, money can be used on natural organic materials, renewable energy and sustainable packaging. It means we save the environment from landfills too.<\/p>
We print on demand, meaning nothing is made until after it has been ordered. In the traditional linear economy of the fashion industry, clothes are produced speculatively, before any orders have been placed. That ends up in 40% of all clothing being created and thrown away without ever being used. By using print-on-demand technology, waste can be reduced down to zero.<\/p>
Our products don\u2019t contain any animal products or aren\u2019t tested on animals. Our products are vegan, only made from plants, so you can wear your T-shirt knowing it's been made in a way that\u2019s consistent with your values.\u00a0<\/p>"},"borderRadius":{"id":71284636,"value":"#{text.border.radius}"},"textColor":{"id":71284637,"value":"#{text.color}"},"backgroundColour":{"id":71284638,"value":"#0000"},"truncateHeight":{"id":71284639,"value":null},"padding":{"id":71284641,"value":"3"},"fullWidth":{"id":71284642,"value":"0"},"fullBackgroundColor":{"id":71284643,"value":"#{text.fullBackground.color}"},"published":{"id":71284644,"value":"1"},"conditions":{"id":71284645,"value":"[]"},"template":{"id":71289395,"value":"text"}}},{"id":3272724,"type":"row","published":1,"size":{"x":12,"y":0},"order":3,"items":[{"id":3272725,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":71287192,"value":null},"copy":{"id":71287193,"value":null},"media":{"id":71287194,"value":"image"},"image":{"id":71287195,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/0f6paxwoupuorujd1dl35glwvks6o9sqclmu8dhzhytchrdt.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":71287196,"value":null},"autoplayInBackground":{"id":71287197,"value":"1"},"titleSize":{"id":71287198,"value":"1"},"overlay":{"id":71287199,"value":"1"},"href":{"id":71287200,"value":null},"borderRadius":{"id":71287201,"value":"#{image.border.radius}"},"padding":{"id":71287203,"value":"6"},"fullWidth":{"id":71287204,"value":"0"},"fullBackgroundColor":{"id":71287205,"value":"#fff0"},"published":{"id":71287206,"value":"1"},"conditions":{"id":71287207,"value":"[]"},"ratio":{"id":71287208,"value":"short"},"template":{"id":71288794,"value":"pod"}}},{"id":3272797,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":71288795,"value":"2"},"html":{"id":71288796,"value":"
<\/p>
All our clothes are made from organic cotton, and they are GOTS certified. Cotton has been grown in India since 5000 BCE - and for good reason. It\u2019s natural, durable, absorbent (which means it\u2019s easy to dye), and most importantly, comfortable. One of the largest issues in cotton production is the amount of water it requires to grow - that\u2019s why our organic cotton is grown in the north of India, where monsoons fill reservoirs that supply the water needed, without irrigation.<\/p>
Organic cotton is grown without the harmful chemicals that are in most pesticides and fertilisers. Instead, our farmers use natural fertilisers like cow poo. Then, when the cotton seeds are separated from the usable part of the fibre, those seeds are pressed and used to feed cows who can then turn it into natural fertiliser! A circle within our circular supply chain.<\/p>"},"textColor":{"id":71288797,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":71287180,"value":null},"title":{"id":71287181,"value":null},"backgroundColor":{"id":71287183,"value":"#{feature.background.color}"},"buttonText":{"id":71287184,"value":null},"padding":{"id":71287187,"value":"3"},"fullWidth":{"id":71287188,"value":"0"},"fullBackgroundColor":{"id":71287189,"value":"#{feature.fullBackground.color}"},"published":{"id":71287190,"value":"1"},"conditions":{"id":71287191,"value":"[]"},"direction":{"id":71288790,"value":"column"},"textColor":{"id":71288791,"value":"#{feature.text.color}"},"copy":{"id":71288792,"value":"
<\/p>
All our clothes are made from organic cotton, and they are GOTS certified. Cotton has been grown in India since 5000 BCE - and for good reason. It\u2019s natural, durable, absorbent (which means it\u2019s easy to dye), and most importantly, comfortable. One of the largest issues in cotton production is the amount of water it requires to grow - that\u2019s why our organic cotton is grown in the north of India, where monsoons fill reservoirs that supply the water needed, without irrigation.<\/p>
Organic cotton is grown without the harmful chemicals that are in most pesticides and fertilisers. Instead, our farmers use natural fertilisers like cow poo. Then, when the cotton seeds are separated from the usable part of the fibre, those seeds are pressed and used to feed cows who can then turn it into natural fertiliser! A circle within our circular supply chain.<\/p>"},"template":{"id":71288793,"value":"feature"}}},{"id":3272727,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":5,"items":[],"properties":{"html":{"id":71287212,"value":"
<\/p>"},"borderRadius":{"id":71287213,"value":"#{text.border.radius}"},"textColor":{"id":71287214,"value":"#{text.color}"},"backgroundColour":{"id":71287215,"value":"#0000"},"truncateHeight":{"id":71287216,"value":null},"template":{"id":71287217,"value":"text"},"padding":{"id":71287218,"value":"3"},"fullWidth":{"id":71287219,"value":"0"},"fullBackgroundColor":{"id":71287220,"value":"#{text.fullBackground.color}"},"published":{"id":71287221,"value":"1"},"conditions":{"id":71287222,"value":"[]"}}},{"id":3272794,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":3272795,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":71288770,"value":null},"copy":{"id":71288771,"value":null},"media":{"id":71288772,"value":"image"},"image":{"id":71288773,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/1kiixkkotg0uzkyfwqekw3f30xa9sdtwezjazbo1wnpsi8qt.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":71288774,"value":null},"autoplayInBackground":{"id":71288775,"value":"1"},"titleSize":{"id":71288776,"value":"1"},"overlay":{"id":71288777,"value":"1"},"href":{"id":71288778,"value":null},"borderRadius":{"id":71288779,"value":"#{image.border.radius}"},"padding":{"id":71288781,"value":"6"},"fullWidth":{"id":71288782,"value":"0"},"fullBackgroundColor":{"id":71288783,"value":"#fff0"},"published":{"id":71288784,"value":"1"},"conditions":{"id":71288785,"value":"[]"},"ratio":{"id":71288786,"value":"short"},"template":{"id":71289092,"value":"pod"}}},{"id":3272813,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":71289093,"value":"2"},"html":{"id":71289094,"value":"
We have a completely closed-loop water recycling system, so that the water used to dye our clothes isn\u2019t released into the local waterways, to pollute the area. We filter and distil this water, separating it from the dye using osmosis. This is basically like sucking it up through a layer of really fine sand, over and over, then boiling it. Once we add salt into the water, it adheres to all the dye particles, which can then be removed and re-used for road markings. The water that is left is clean enough to drink - literally.<\/p>
<\/p>
Yet, circularity isn\u2019t the answer on its own. A circle of plastic is still... Well, plastic. That exists, actually - it\u2019s called the Great Pacific Garbage Patch. Even within a circular supply chain, clothing should be plastic-free. We\u2019ve made sure that every part of our products is made from plant-based materials, from the cotton grown in our fields to the parcel that arrives at a customer\u2019s door.<\/p>"},"textColor":{"id":71289095,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":71288758,"value":null},"title":{"id":71288759,"value":null},"backgroundColor":{"id":71288761,"value":"#{feature.background.color}"},"buttonText":{"id":71288762,"value":null},"padding":{"id":71288765,"value":"3"},"fullWidth":{"id":71288766,"value":"0"},"fullBackgroundColor":{"id":71288767,"value":"#{feature.fullBackground.color}"},"published":{"id":71288768,"value":"1"},"conditions":{"id":71288769,"value":"[]"},"direction":{"id":71289088,"value":"column"},"textColor":{"id":71289089,"value":"#{feature.text.color}"},"copy":{"id":71289090,"value":"
We have a completely closed-loop water recycling system, so that the water used to dye our clothes isn\u2019t released into the local waterways, to pollute the area. We filter and distil this water, separating it from the dye using osmosis. This is basically like sucking it up through a layer of really fine sand, over and over, then boiling it. Once we add salt into the water, it adheres to all the dye particles, which can then be removed and re-used for road markings. The water that is left is clean enough to drink - literally.<\/p>
<\/p>
Yet, circularity isn\u2019t the answer on its own. A circle of plastic is still... Well, plastic. That exists, actually - it\u2019s called the Great Pacific Garbage Patch. Even within a circular supply chain, clothing should be plastic-free. We\u2019ve made sure that every part of our products is made from plant-based materials, from the cotton grown in our fields to the parcel that arrives at a customer\u2019s door.<\/p>"},"template":{"id":71289091,"value":"feature"}}},{"id":3272798,"type":"row","published":1,"size":{"x":12,"y":0},"order":4,"items":[{"id":3272814,"type":"grid","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":3272815,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":71289103,"value":null},"copy":{"id":71289104,"value":null},"media":{"id":71289105,"value":"image"},"image":{"id":71289106,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/xyvqkuytlw1b8opfb4vw6rmng7bg2rh9wcuvmve8xyd2fujb.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":71289107,"value":"#{video.default}"},"autoplayInBackground":{"id":71289108,"value":"1"},"titleSize":{"id":71289109,"value":"1"},"overlay":{"id":71289110,"value":"1"},"href":{"id":71289111,"value":"#"},"borderRadius":{"id":71289112,"value":"#{image.border.radius}"},"template":{"id":71289113,"value":"pod"},"padding":{"id":71289114,"value":"6"},"fullWidth":{"id":71289115,"value":"0"},"fullBackgroundColor":{"id":71289116,"value":"#fff0"},"published":{"id":71289117,"value":"1"},"conditions":{"id":71289118,"value":"[]"},"ratio":{"id":71289119,"value":"short"}}},{"id":3272816,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":71289120,"value":null},"copy":{"id":71289121,"value":null},"media":{"id":71289122,"value":"image"},"image":{"id":71289123,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/wb2lsurp7ieqqrkw7z8tyqbitllhvpuquctd4dq56dstoxe1.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":71289124,"value":null},"autoplayInBackground":{"id":71289125,"value":"1"},"titleSize":{"id":71289126,"value":"1"},"overlay":{"id":71289127,"value":"1"},"href":{"id":71289128,"value":null},"borderRadius":{"id":71289129,"value":"#{image.border.radius}"},"template":{"id":71289130,"value":"pod"},"padding":{"id":71289131,"value":"6"},"fullWidth":{"id":71289132,"value":"0"},"fullBackgroundColor":{"id":71289133,"value":"#fff0"},"published":{"id":71289134,"value":"1"},"conditions":{"id":71289135,"value":"[]"},"ratio":{"id":71289136,"value":"short"}}},{"id":3272817,"type":"pod","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"title":{"id":71289137,"value":null},"copy":{"id":71289138,"value":null},"media":{"id":71289139,"value":"image"},"image":{"id":71289140,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/lw2qe55gbg5qh4jkzgf2wfozh9gotrc9lyb1tc8wda7bfkd8.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":71289141,"value":"#{video.default}"},"autoplayInBackground":{"id":71289142,"value":"1"},"titleSize":{"id":71289143,"value":"1"},"overlay":{"id":71289144,"value":"1"},"href":{"id":71289145,"value":"#"},"borderRadius":{"id":71289146,"value":"#{image.border.radius}"},"template":{"id":71289147,"value":"pod"},"padding":{"id":71289148,"value":"6"},"fullWidth":{"id":71289149,"value":"0"},"fullBackgroundColor":{"id":71289150,"value":"#fff0"},"published":{"id":71289151,"value":"1"},"conditions":{"id":71289152,"value":"[]"},"ratio":{"id":71289153,"value":"short"}}}],"properties":{"breakpoints":{"id":71289100,"value":"{\"xs\":1,\"sm\":3}"},"padding":{"id":71289101,"value":"2"},"spacing":{"id":71289102,"value":null}}},{"id":3272818,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":71289154,"value":"2"},"html":{"id":71289155,"value":"
Instead of plastic mailers, we use packaging made from plants. It\u2019s still rip and splash-proof, to keep orders safe, but being made from natural materials it\u2019s compatible with nature. Packaging shouldn\u2019t cost the earth.<\/p>
<\/p>
A lot of problem solving comes down to creativity; being able to see opportunities where others see obstacles. We designed our packaging so it can be reused: as gift wrapping, as a colouring book, or even as an art project. Because there\u2019s only so much a single consumer can do. We know that for the industry to change, we need businesses to redesign their supply chains until they reach a circular economy model. It\u2019s all about seeing those opportunities to extend the life of a product, and designing it from the start conscientiously, so that it can be used again and again and then turned into something new. That is exactly the approach we have taken with our clothing.<\/p>"},"textColor":{"id":71289156,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":71288799,"value":null},"title":{"id":71288800,"value":null},"backgroundColor":{"id":71288802,"value":"#{feature.background.color}"},"buttonText":{"id":71288803,"value":null},"padding":{"id":71288806,"value":"3"},"fullWidth":{"id":71288807,"value":"0"},"fullBackgroundColor":{"id":71288808,"value":"#{feature.fullBackground.color}"},"published":{"id":71288809,"value":"1"},"conditions":{"id":71288810,"value":"[]"},"direction":{"id":71289096,"value":"column"},"textColor":{"id":71289097,"value":"#{feature.text.color}"},"copy":{"id":71289098,"value":"
Instead of plastic mailers, we use packaging made from plants. It\u2019s still rip and splash-proof, to keep orders safe, but being made from natural materials it\u2019s compatible with nature. Packaging shouldn\u2019t cost the earth.<\/p>
<\/p>
A lot of problem solving comes down to creativity; being able to see opportunities where others see obstacles. We designed our packaging so it can be reused: as gift wrapping, as a colouring book, or even as an art project. Because there\u2019s only so much a single consumer can do. We know that for the industry to change, we need businesses to redesign their supply chains until they reach a circular economy model. It\u2019s all about seeing those opportunities to extend the life of a product, and designing it from the start conscientiously, so that it can be used again and again and then turned into something new. That is exactly the approach we have taken with our clothing.<\/p>"},"template":{"id":71289099,"value":"feature"}}}],"properties":{"title":{"id":71282295,"value":"Sustainability"},"isStorePage":{"id":71282296,"value":"1"},"ogImage":{"id":71282321,"value":"https:\/\/images.podos.io\/pa3litwojybqog6hjcmwycfjonrlsdpysowrpcsp5evxwhqk.jpg.jpg?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":327474,"edited":true}